Coming soon from Casio is a brand new “Back to the Matte” series.
SUPER Summer 2013 ‘Wanderism’ Collection
Now available, Get them here: http://bit.ly/kqvF5e
Initially, they will be sold exclusively for Swagg iPhone App users followed by a general release at selective retailers.
Click the link for further information regarding the Swagg iPhone app: http://www.swaag.it/
The often controversial rapper Lil Wayne recently kicked off his latest creative venture with Supra…
In March, Supra presents this month the Owen Mid “Year of the Snake”. The upper of the sneaker is constructed of replica snakeskin leather, black diamond mesh, black jersey mesh, and red accents. The mid top also has black rope laces, reflective nylon lace hoops, a black TPR heel cup, padded red mesh lining, and it all rests on a fluorescent green SUPRAFOAM sole with black and red traction pods.
Get them here: http://bit.ly/12j5CVH

(photo via Supra)
Music, streetwear and industry glitterati gathered on Wednesday evening at Skylight West in NYC to celebrate G-Shock’s 30th Anniversary. This milestone was commemorated with the release of their SUPRA collaboration “It’s About Time.”


The stealthy G-Shock “It’s About Time” timepiece was on display along side Supra’s “It’s About Time” Vaider Lite High-Top sneaker - paired together, they made a killer combo.

(photo via Supra)
Libations and live music set the party off. Flying Lotus and DJ Mirandom’s mix of trip-hop, house and rap hits got the crowd moving throughout the night. Eve, French Montana, Raekwon, Dame Dash, and G-Shock athletes Nigel Sylvester and Stevie Williams rolled through to help bring in G-Shock’s 30th anniversary with a bang!
Rapper Lil Wayne and Supra team up to produce the Chimera, a fitting name to say the least. What the…
Super Sunglasses Fall/Winter 2014 Reflek and Spektra

Nike Black History Month Video
We Are Not Pilgrims is proud to present our latest project and first for the year of 2013. To celebrate Black History Month, Nike presents “Be Bold. Be True.” We Are Not Pilgrims directed & produced the new web film, dedicated to all rebels with a cause, featuring Kevin Durant, spoke-word piece written and performed by Joekenneth Museau and an exclusive musical track produced by 9th Wonder. Special shout out to Joshua Kissi & Travis Gumbs of Street Etiquette for styling the looks and always keeping it fresh. We hope that you enjoy and continue to remain plugged in with us as we have many new projects in the works.
(via We Are Not Pilgrims)
Spoken Word. KD. AND 9th Wonder?? How can you go wrong?
Day 2 of @projectshow NY. I you’re arpund come to booth 2107 and say hi to us and the @the_fndtn crew. Thanks for the photo @meagan_alia! #genericsurplus #losangeles #projectny #shoes
One of our favorite DJs @Diplo wearing our @urbanears #Zinken #DJ #Headphones while performing on stage at #HolyShip via. @keifcostello cc @tonyenglish @leahtheslaya @mr_sherm @yadgard





